Get the word out with XSellerate.  XSellerate automates communications with clients and prospects.  The idea is that you keep people thinking about you, and it can only increase the chance their next appraisal order will be with you.  It’s very effective.  Plus, XSellerate is the only tool available today with pre-written e-mails, postcards and flyers specifically for appraisers.  Click here to see sample ads we’ve created for attracting attorneys, tax challenges, FSBOs, Realtors, consumers and even pieces thanking someone for previous work.

Your XSite reinforces your brand and service level.  Business owners that think of their website as just an elaborate phonebook ad are missing the boat.  A website should be functional and actually do something.  After all, we as consumers expect to be able to log in and check our account for all sorts of services.  An appraisal company should be no different.   Click here to see how XSites enable you to provide online client management and handle credit card processing in the field as well as provide rich content that reinforces your image as the local expert.

Don’t forget about WinTOTAL’s marketing potential.  Non-traditional clients need non-intimidating, easy to understand forms.  That’s why we created the GP series for WinTOTAL so you can advertise appraisals that don’t look like tax returns.   Learn more.

Next, WinTOTAL’s Property Presentation Wizard can make an online marketing site from a pre-listing appraisal you complete for a FSBO.  See a sample.  

And finally, your File Cabinet becomes a gold mine when you use its handy “Export to XSellerate” feature to create mailing labels addressed to the “Current Resident” of every subject in your database.  Chances are many of those residents are wondering what their home is worth now and will want to hire you.  Click here to learn how you can create Avery labels from your appraisal files.